The traditional mascot of the party is the elephant. A political cartoon by Thomas Nast, published in Harper's Weekly on November 7, 1874, is considered the first important use of the symbol. In the early 20th century, the usual symbol of the Republican Party in Midwestern states such as Indiana and Ohio was the bald eagle, as opposed to the Democratic rooster.
Traditionally the party had no consistent color identity. After the 2000 election, the color red became associated with Republicans. That election night, for the first time, all of the major broadcast networks used the same color scheme for the electoral map: states won by Republican nominee George W. Bush were colored red, and states won by Democratic nominee Al Gore were colored blue. Although the assignment of colors to political parties is unofficial and informal, the media has come to represent the respective political parties using these colors. The party and its candidates have also come to embrace the color red.